In a global marketplace, events halfway around the world can have ripple effects for your business — no matter the size. Everything from gas prices to inflation is increasingly intertwined. So just how much should a business owner pay attention to global news — and what can they do in response to consumer uncertainty? Vanderbilt Professor Kelly Goldsmith, an expert in scarcity and uncertainty, joins us to explore lessons for business leaders.
In a global marketplace, events halfway around the world can have ripple effects for your business — no matter the size. Everything from gas prices to inflation is increasingly intertwined. So just how much should a business owner pay attention to global news — and what can they do in response to consumer uncertainty? Vanderbilt Professor Kelly Goldsmith, an expert in scarcity and uncertainty, joins us to explore lessons for business leaders.